Difference Between Service and Hospitality

Difference Between Service and Hospitality

Key Difference – Service vs Hospitality   Service and hospitality are two common words that are used in business context. Service refers to a valuable action, or effort performed to satisfy a need or to fulfill a demand; intangible products such as education, insurance, transportation, banking, etc. are considered as services. Hospitality refers to the […]

Difference Between Customer Expectation and Customer Perception

Difference Between Customer Expectation and Customer Perception

Main Difference – Customer Expectation vs Customer Perception   The key difference between customer expectation and customer perception lies in the customer aspirations and mindset; Customer expectation is an assumption in deciding the purchase whereas customer perception is an interpretation of collective information after purchase. Both concepts are important in delivering a superior offering to the […]

Difference Between Product Marketing and Service Marketing

Difference Between Product Marketing and Service Marketing

Key Difference – Product Marketing vs Service Marketing   The key difference between product marketing and service marketing is that product marketing is concerned with tangible, storable, and measurable products whereas service marketing is concerned with services. However, the difference between product marketing and service marketing does not merely refer to the differences between the product […]

Difference Between Brand Equity and Brand Image

Difference Between Brand Equity and Brand Image

Key Difference – Brand Equity vs Brand Image   The difference between brand equity and brand image lies in the broadness of each concept. Branding is a complex concept, and it is becoming an essential marketing scheme. In simple terms, a brand is considered to be a distinguishing symbol, logo, word, sentence, mark or a […]

Difference Between Brand Equity and Brand Value

Difference Between Brand Equity and Brand Value

Key Difference – Brand Equity vs Brand Value   The difference between brand equity and brand value seems nonexistent at first sight. This is because most of the times, both are referred to the same ideologies. But, on a deeper level both have significant variation between them and have contrasting differences. Before delving into the differences, we […]

Difference Between Marketing Mix and Product Mix

Difference Between Marketing Mix and Product Mix

Key Difference – Marketing Mix vs Product Mix   The difference between marketing mix and product mix is quite significant. To begin with, an organization essentially requires a product which needs to be sold to make a profit. A product may refer to a tangible element (product) or an intangible element (service). Marketing strategies are […]

Difference Between Corporate Identity and Branding

difference between corporate identity and branding

Key Difference – Corporate Identity vs Branding   Corporate Identity and Branding are two concepts in marketing and identifying the difference between them is quite complex as both concepts are interconnected. However, we can distinguish them from certain parameters on the grounds of perception. The internal perception and external perception (customer view) provide clues to […]

Difference Between Supplier and Distributor

difference betweensupplier and distributor-distributor

Key Difference – Supplier vs Distributor   Supplier and Distributor are two entities that play a vital role in the supply chain, which plays an important role in marketing, but there lies some difference between supplier and distributor when it comes to the purpose they serve on the value chain and the logistics. Both supplier […]

Difference Between Digital Marketing and Social Media Marketing

difference between Digital marketing and social media marketing.

Key Difference – Digital Marketing vs Social Media Marketing   The difference between digital marketing and social media marketing is simple. Social media marketing is part of the overall broad spectrum of digital marketing. Social media marketing alone does not make up digital marketing as a lot of people assume. Digital marketing has many sub-sections. The key […]

Difference Between Personal Selling and Sales Promotion

Difference Between Personal Selling and Sales Promotion

Key Difference – Personal Selling vs Sales Promotion   Personal selling and sales promotion are components of integrated marketing communications. Both attempt to communicate a message created by an organisation towards the customer. The key difference between personal selling and sales promotion lies in the process adopted. Circumstances define the timeline of usage of these communication […]