Difference Between Brand Equity and Brand Value

Difference Between Brand Equity and Brand Value

Key Difference – Brand Equity vs Brand Value   The difference between brand equity and brand value seems nonexistent at first sight. This is because most of the times, both are referred to the same ideologies. But, on a deeper level both have significant variation between them and have contrasting differences. Before delving into the differences, we […]

Difference Between Marketing Mix and Product Mix

Difference Between Marketing Mix and Product Mix

Key Difference – Marketing Mix vs Product Mix   The difference between marketing mix and product mix is quite significant. To begin with, an organization essentially requires a product which needs to be sold to make a profit. A product may refer to a tangible element (product) or an intangible element (service). Marketing strategies are […]

Difference Between Corporate Identity and Branding

difference between corporate identity and branding

Key Difference – Corporate Identity vs Branding   Corporate Identity and Branding are two concepts in marketing and identifying the difference between them is quite complex as both concepts are interconnected. However, we can distinguish them from certain parameters on the grounds of perception. The internal perception and external perception (customer view) provide clues to […]

Difference Between Supplier and Distributor

difference betweensupplier and distributor-distributor

Key Difference – Supplier vs Distributor   Supplier and Distributor are two entities that play a vital role in the supply chain, which plays an important role in marketing, but there lies some difference between supplier and distributor when it comes to the purpose they serve on the value chain and the logistics. Both supplier […]

Difference Between Digital Marketing and Social Media Marketing

difference between Digital marketing and social media marketing.

Key Difference – Digital Marketing vs Social Media Marketing   The difference between digital marketing and social media marketing is simple. Social media marketing is part of the overall broad spectrum of digital marketing. Social media marketing alone does not make up digital marketing as a lot of people assume. Digital marketing has many sub-sections. The key […]

Difference Between Personal Selling and Sales Promotion

Difference Between Personal Selling and Sales Promotion

Key Difference – Personal Selling vs Sales Promotion   Personal selling and sales promotion are components of integrated marketing communications. Both attempt to communicate a message created by an organisation towards the customer. The key difference between personal selling and sales promotion lies in the process adopted. Circumstances define the timeline of usage of these communication […]

Difference Between Marketspace and Marketplace

Difference Between Marketspace and Marketplace

Key Difference – Marketspace vs Marketplace   In the present information age, mode of value creation is one of the important criteria, and this value creation becomes the basic aspect of the difference between marketspace and marketplace. For an exchange or transaction to occur between a buyer and a seller, information availability and access to […]

Difference Between Mass Production and Mass Customization

Difference Between Mass Production and Mass Customization

Mass Production vs Mass Customization   The difference between mass production and mass customization stems from the concepts of production of product and customer needs. Technology has improved the production capability and product differentiation at organizations. Higher literacy rates, improvements in technology, and quick access to information (internet) have made customers also smarter. So, customer demands […]

Difference Between Digital Marketing and Traditional Marketing

Digital Marketing vs Traditional Marketing

Digital Marketing vs Traditional Marketing   The difference between digital marketing and traditional marketing are outcomes of technological and knowledge advances of the human race. Marketing in a broad scale that describes all the activities from the need identification till post purchase support. Though the concept of marketing remains the same in both terms, the […]

Difference Between Direct Marketing and Direct Selling

Difference Between Direct Marketing and Direct Selling

Direct Marketing vs Direct Selling   The difference between direct marketing and direct selling is not obviously simple as both originate from a few core marketing beliefs. But, before embarking on the differences, let’s see some basics. Marketing has been evolving continuously, and this has given rise to various interconnected functions. Promotion and sales are […]