Difference Between Corporate Strategy and Marketing Strategy

Difference Between Corporate Strategy and Marketing Strategy

Key Difference – Corporate Strategy vs Marketing Strategy   The difference between corporate strategy and marketing strategy has an element of confusion as both overlaps or coincide with each other partially. So, the comparison can be confusing. But, a thorough understanding of each term can clear this confusion. First of all, we should understand the […]

Difference Between Privatization and Disinvestment

Difference Between Privatization and Disinvestment

Privatization vs Disinvestment   Though privatization and disinvestment are terms that are used interchangeably there is a difference between them with regard to the ownership. Disinvestment may or may not be an outcome of privatization. When it comes to defining the term privatization, it usually involves transforming the ownership of a public sector business to […]

Difference Between Core Competencies and Distinctive Competencies

Core Competencies vs Distinctive Competencies

Core Competencies vs Distinctive Competencies   The discussion about the difference between core competencies and distinctive competencies needs a clarification of what a firm’s competencies are. Competency relates to anything that a firm does well. For example, take a firm that is really keen on reducing defects of the production process. Then, maintaining a relatively low […]

Difference Between Business Model and Strategy

Difference Between Business Model and Strategy

Business Model vs Strategy   To identify the difference between business model and strategy, first we require to know the clear definitions and parameters of both, business model and strategy. This is simply because both the terms are interrelated. Typically, a business model refers to a plan or a diagram, which talks about how a company […]

Difference Between Business Plan and Marketing Plan

Business Plan vs Marketing Plan

Business Plan vs Marketing Plan   Business plan and marketing plan are two common types of plans and the difference between them are clearly specified in commerce and management disciplines. As the terms imply, business plans cover all the areas of a business while marketing plans covers only the marketing aspect of a business. Business plans […]

Difference Between Metrics and KPIs

Difference Between Metrics and KPIs

Metrics vs KPIs   Since Metrics and KPI are used interchangeably to refer to the same in some contexts such as in performance management systems people do not appreciate the difference between Key Performance Indicators (KPIs) and Metrics. A metric refers to a value that is coming up in some form. For example, net sales values, […]

Difference Between Corporate Strategy and Business Strategy

Difference Between Corporate Strategy and Business Strategy

Corporate Strategy vs Business Strategy   Difference between corporate strategy and business strategy is that the corporate strategy is concerned with the overall purpose of the organization while business strategy is concerned about a particular business unit and the way it should be planned to be more competitive in the market. These are the levels […]

Difference Between Continuous Improvement and Continual Improvement

Difference Between Continuous Improvement and Continual Improvement

Continuous Improvement vs Continual Improvement   As continuous improvement and continual improvement are related subjects and are connected with the production process, it is helpful to know the difference between continuous improvement and continual improvement. This article describes some of the continuous improvement techniques such as 5S and Kaizen, continual process improvement cycle such as […]

Difference Between Demographics and Psychographics

Demographics vs Psychographics   The key to the success of any business is the people that it engages with. It is important to do the necessary research in order to properly reach the target audience of one’s enterprise. This is where demographics and psychographics come in. What is Demographics? Demographics can be defined as the […]