B2B marketing stands for business to business marketing whereas B2C stands for business to consumer marketing. The key difference between B2B and B2C Marketing is that, in B2C marketing, you market your product or service directly to consumers whereas, in B2B marketing, you market your product or service to companies. The terms B2B and B2C […]
Difference Between Relational and Transactional Selling
Relational vs Transactional Selling Relational selling and transactional selling are two important styles of selling. ‘Sales’ is one field where different approaches are used by a sales person to maximize his sales. Out of these approaches, relational and transactional are very popular and are different styles of selling. Both have distinct features and pros and cons […]
Difference Between Viral Marketing and Conventional Marketing
Viral Marketing vs Conventional Marketing Many are amazed with the term viral marketing when they hear it. What has virus got to do with marketing is what their natural response is. Nearly all of us are aware of the concept of marketing as we are subject to it in the form of billboards, promotional emails, […]
Difference Between Promotion and Advertising
Promotion vs Advertising Promotion and advertising are marketing tools that are used by an organization and are aimed at increasing the sales of the organization while at the same time getting the product established as a brand in the eyes and minds of the public. The two terms are closely interrelated and at times it […]
Difference Between HR and Public Relation (PR)
HR vs Public Relation (PR) HR and Public Relation or PR are terms very frequently encountered in the corporate world. Both are utilized by an organization to maximize returns on investment. HR stands for Human resources and pertains to the workers or employees of an organization, though it has now come to refer to human […]
Difference Between Manufacturers Guarantee and Warranty
Manufacturers Guarantee vs Warranty Manufacture guarantee and warranty are terms we hear when purchasing new items. The concept of guarantee is very old in selling products and services and is virtually promises about the quality of the product to the consumer. They are vital to safeguard the interests of the consumers. People in general feel […]
Difference Between Flop and Commercial Failure
Flop vs Commercial Failure Flop and commercial failure are used in connection with anything that has been introduced in the market but has not been a success. All products and services are launched to earn money and to make the project successful. Many a times, too much money is spent in advertising and promotion to […]
Difference Between Solicited and Unsolicited Proposals
Solicited vs Unsolicited Proposals Solicited and unsolicited proposals are oftentimes called business proposals and are both considered as an important part of any sales process. Proposals as usually tossed around the business universe and most buyers and sellers have come across a proposal or two. But what is the difference between unsolicited and a solicited […]
Difference Between ERP and CRM
ERP vs CRM ERP and CRM are very important aspects of any organization which are similar in nature but suited to different purposes. They are software that enable employees of an organization to share information to coordinate activities in the organization. These applications also allow the executives to take decisions based upon the reports and […]
Difference Between Lease and Buy
Lease vs Buy Lease and buy differ a lot. When you buy a certain product by using the buy it option, you would have to buy it directly. You would not always be presented with the option of buying it by paying monthly installments. You would have the advantage of estimating what you can spend […]