Key Difference – Marketing vs Business Development Businesses adopt various strategies in order to achieve success among competitors. These include actions to make their products enticing to customers as well as to expand their business scale and scope. Marketing and business development are two ways that companies use for this purpose. The key difference […]
Difference Between Marketing Strategy and Marketing Plan
Key Difference – Marketing Strategy vs Marketing Plan The key difference between marketing strategy and marketing plan is that marketing strategy can be explained as a course of action to achieve a marketing objective whereas marketing plan is the set of actions implemented to realize the marketing strategy; i.e., how to achieve the desired […]
Difference Between Market Research and Market Intelligence
Key Difference – Market Research vs Market Intelligence Market research and market intelligence are two terms that are often used interchangeably; however, the scope and the meaning of these two are different from one another. Marketing strategy is a vital aspect for businesses to attract and retain customers, and thus, adequate market research and […]
Difference Between Product Development and Market Development
Key Difference – Product Development vs Market Development The key difference between product development and market development is that product development is a strategy that focuses on developing new products in existing markets whereas market development strategy identifies and develops new market segments for existing products. Product development and market development are two quadrants […]
Difference Between Market Penetration and Market Development
Key Difference – Market Penetration vs Market Development Market penetration and market development are two quadrants in the Ansoff’s growth matrix developed by H. Igor Ansoff in 1957, the other two being product development and diversification. Ansoff’s growth matrix demonstrates 4 ways in which a company can expand and grow. The key difference between […]
Difference Between Cost of New Customer and Retaining Customer
Cost of New Customer vs Retaining Customer Customer retention and acquisition are two important aspects of relationship marketing that focus on making long term relationships with customers rather than focusing on shorter term goals. The key difference between cost of new customer and retaining customer is that the cost of new customer is the […]
Difference Between Customer Retention and Acquisition
Key Difference – Customer Retention vs Acquisition Customer retention and acquisition are two important aspects of relationship marketing that focus on making long-term relationships with customers rather than emphasizing on shorter term goals. The key difference between customer retention and acquisition is that customer retention is the actions taken by companies to ensure that […]
Difference Between Branding and Positioning
Key Difference – Branding vs Positioning The key difference between branding and positioning is that branding is the process of creating a unique image of the company’s product mainly through brand logos, taglines and advertising strategies whereas positioning is referred to as acquiring a space in the mind of the customer among competitor brands. […]
Difference Between Positioning and Differentiation
Key Difference – Positioning vs Differentiation The key difference between positioning and differentiation is that positioning refers to acquiring a space in the mind of the customer whereas differentiation is a marketing strategy companies use to make their product unique to stand out from competitors. The relationship between positioning and differentiation is that differentiation can be used […]
Difference Between Product Positioning and Brand Positioning
Key Difference – Product Positioning vs Brand Positioning The key difference between product positioning and brand positioning is that product positioning is the process used to determine how to communicate product attributes to the target customers based on customer needs whereas brand positioning refers to the rank the company’s brand possess in relation to […]
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