Key Differnce – Catalogue vs Brochure
Both catalogues and brochures offer some information about a company, its products and services. However, there is a difference between catalogue and brochure; a catalogue is a booklet or leaflet that has a complete list of items in a systematic order whereas brochure is a small booklet that contains information and pictures about a service or product. The key difference between catalogue and brochure is that a catalogue contains all the products and services offered by a company whereas a brochure highlights information about the company and few selected products and services.
What is a Catalogue?
A catalogue is a list of items arranged systematically with descriptive details. Catalogues are always arranged in a systematic order so that items can be found easily. They can be found in shops, exhibitions, libraries, educational institutes, etc. Catalogues in a shop will contain descriptions of the all the products. A library catalogue will contain information such as the book title, author, genre and its location (which section, which shelf, etc.).
The purpose of a catalogue is to offer information about a product or a service offered by a particular company. It has simple and essential information about a product; this information is presented in a brief and clear manner. Some catalogues also have pictures of the product on them. Given below is an example of a catalogue.
What is a Brochure?
A brochure is a booklet or pamphlet containing descriptive or advertising material. They are promotional documents that are mainly used to introduce a company, its products or services. They also inform prospective customers of the benefits offered to them. Travel brochures are a common example of brochures.
Brochures are usually printed on high-quality paper; they are more colourful and are folded into panels. Bi-fold brochures are single sheets printed on both sides and folded in halves; these have four panels. Tri-fold brochures are folded into three parts and have six panels. Brochures are also available in electronic format – these are called e-brochures. Given below is an image of a travel brochure.
Phi Phi Island Travel Brochure
What is the difference between Catalogue and Brochure?
Catalogue vs Brochure |
|
| A catalogue is a list of items arranged systematically with descriptive details. | A brochure is a booklet or pamphlet containing descriptive or advertising material. |
Order |
|
| Catalogues are always systematically ordered, especially alphabetically. | The information in a brochure may not have an order. |
Content |
|
| Catalogues have essential information about products. | Brochures contain a description of the company and highlight few selected items. |
Pictures |
|
| Only some catalogues have pictures of products. | Brochures have attractive and colourful pictures. |
Pages |
|
| Catalogues have at least few pages. | Brochures typically have one page. |
Binding |
|
| Catalogues are bound or stapled. | Brochures are folded. |
Image Courtesy:
“1990-xx-xx JCPenney Christmas Catalog P454” by Wishbook (CC BY-SA 2.0) via Flickr
“Phi Phi Island Travel Brochure” by Harsha K R (CC BY-SA 2.0) via Flickr
Leave a Reply