Livingsocial vs Groupon
*LivingSocial and Groupon, both are the deal of the day websites, they differ in the way they market themselves.
The internet has added some new dimensions to the ways in which all businesses are being conducted. Now we can see that online businesses are developing new ways, to augment their products and services to attract more and more bigger customer base and networking. Deal of the day websites are one of these ways that have been crafted in the world of online business. Deal of the days websites are great, there is a win-win approach where both sellers and buyers can enjoy the great bargains.
LivingSocial
Living social is a deal of the day website; this site is notable for the competitor of another deal of the day website “Groupon” according to some reports in Huffington post and in the Wall Street Journal, it received $175 million from Amazon, in financing. On this site, users can make their deals, which is usually in the range of 50 percent and 70 percent off from the original prices, at some local businesses such as “hair salons and pizzerias”. LivingSocial offers deals in 120 locations in December 2010, with up to 10 million subscribers getting emails daily. This firm has promotions with Facebook and it also offers some deals on the Android platform.
Groupon
Groupon is also a deal of the day website, which was launched in 2008. It is localized to major geographical markets in the Canada, United States, France, Brazil and the United Kingdom. Chicago was the first market of Groupon, followed soon thereafter by New York, Boston and Toronto. Groupon has served more than 160 markets in North America in October 2010 and it has also served up to 120 markets in Asia, Europe and South America, and it has up to 36 million registered users.
Difference between Groupon and LivingSocial
LivingSocial and Groupon, both are the deal of the day websites, so the only difference we can find in both websites can be the customer attraction and market competition. LivingSocial is the second largest website in deal of the day business; this website will be using their $180 million from Amazon and Lightspeed Venture Partners in attempt to beat out the Groupon in social buying as the market leader. The company has made some plans to increase its workforce the very next year to 1900 and it will serve more cities. This would bring the number of cities served to 400, and the Groupon on serving the same numbers of cities with 3000 employees.
The main difference is that LivingSocial is attracting more customers than Groupon. This is according to comScore, which is the biggest clone of Groupon, LivingSocial gets more unique visitors than Groupon. The main thing in business is marketing, and the nature of advertising really matters. The nature of advertising of both websites is very different from each other.
Conclusion
Both LivingSocial and Groupon will have great competition to move more forward as this space is getting very hot. It is up to both competitors that what strategies they will use to move forward. If Google buys Groupon, there will be clear advantage in front of everyone. Amazon is also very powerful, so that should be very huge for LivingSocial.