Above the Line vs Below the Line Above the line and below the line are marketing strategies used by companies to promote their products. Often the phrases like these are enough to confuse an outsider or for those who have just joined the industry. Communication with customers is a process that is taken up […]
Difference Between Inside and Outside Sales
Inside vs Outside Sales Salespersons are salespersons whether they sell at shops, close deals over the telephone, or pay a visit to client’s place to sell a product or service; this differentiation of inside sales and outside sales does not matter much to consumers. However, there are many differences for those in the sales […]
Difference Between Traditional Trade and Modern Trade
Traditional Trade vs Modern Trade Right from the ancient times when barter was the only form of trade, as there was no money to make profit, trade has gone through a number of changes, both monetarily and technologically. If we include barter in traditional forms of trade and compare it with modern forms of […]
Difference Between Consumer and User
Consumer vs User We think we know the meanings of the words consumer and user. Of course, we do, as consumers are people who consume (literally) or make use of a product in the household. So if a person buys a LCD TV for use in his family, all members of the family are […]
Difference Between Flyers and Posters
Flyers vs Posters If you have been to a mall to see a movie, you must have seen lots of posters of various movies containing actors and actresses of those films hung up on walls or places specially meant to display such posters. These are informative devices that are made on paper and contain […]
Difference Between Image and Brand
Image vs Brand Brand is a concept that separates one seller or company or its products or services from its competitors. We all know about Coca-Cola, McDonald, Apple, Microsoft, and so on. Of course, these are giants of companies in their chosen field of manufacture or service, but there is something that separates them (read […]
Difference Between Supermarket and Hypermarket
Supermarket vs Hypermarket Between supermarket and hypermarket, a number of differences can be observed in terms of the size, the appearance, the service each offer, etc. Before discussing these differences, let us take a trip down the memory lane. How did your parents make a purchase of grocery items when you were a kid? […]
Difference Between Brand and Trademark
Brand vs Trademark It is commonly seen that people remain confused between brand and trademark of a company. The two concepts, despite many similarities have different purposes and nature that people either overlook, or are not aware of. Using them interchangeably as if the two were synonyms is a big mistake that many people commit, […]
Difference Between FOB and FCA
FOB vs FCA In international trade, buyers and sellers enter into agreement beforehand so as to avoid any confusion once the process of transportation of goods has started. The agreements or contracts are of several types that are given a generic name Incoterms, which are applicable on all international trade. These acronyms define terms of […]
Difference Between Client and Customer
Client vs Customer Ever wondered why a doctor and a lawyer have only clients, whereas retail shopkeepers, irrespective of items they are selling get customers and not clients? This is a puzzling dichotomy, and what really are the differences between customers and clients. There are people who think that the words are synonyms and can be […]
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