Cartel vs Collusion Competition exists in any marketplace that has more than one market player. Competition is seen to be positive and healthy to the economy as it encourages companies to offer better products to the market, lower costs to offer products at competitive prices, and continuously improve their performance, which is ultimately beneficial […]
Difference Between Lead and Opportunity
Lead vs Opportunity Customer relationship management (CRM) is a system which manages the relationships that a firm has with its current customers and prospective future customers. Under customer relationship management, a firm identifies different stages involved in making a sale. The process starts with identifying or establishing contact with an individual or firm. This […]
Difference Between Wholesaler and Distributor
Distributor vs Wholesaler If you are a manufacturer making products for people, you need to have a supply chain that takes your products or services to the end consumer. You, as a producer, are not expected to sell your products directly to consumers as it is a waste of time and effort. In a supply […]
Difference Between Refurbished and New
Refurbished vs New Refurbished products are returned to the manufacturer or the vendor for one or the other reason and reconditioned to be sold again though not as brand new. Refurbished is a term that people find confusing when they are buying a gadget or electronics item online. There are the usual products being […]
Difference Between Cardinal and Ordinal Utility
Cardinal vs Ordinal Utility Utility refers to the satisfaction that a consumer obtains from the purchase and use of commodities and services. According to economics there are two theories that are able to measure the satisfaction of individuals. These are the cardinal utility theory and the ordinal utility theory. There are a number of […]
Difference Between Commodity and Product
Commodity vs Product Commodities and products are similar to each other, in that, effectively they are both products that are sold to achieve business goals. However, commodities and products differ in their characteristics, prices that can be charged, and target audiences to which they are sold. In today’s extremely competitive marketplace, it is essential […]
Difference Between Sale and Clearance
Sale vs Clearance Sale, clearance, and clearance sale are some of the terms that are very endearing to most of us as they give us an opportunity to get the item we had been looking for quite some time at prices that are very much lower than their retail prices. Whenever we see discount […]
Difference Between Personal Selling and Direct Marketing
Personal Selling vs Direct Marketing Direct marketing and personal selling are two selling techniques that are very similar to each other as both involve making a direct contact with the end consumer rather than relying on the traditional mode of letting products or services sell off the shelves in shops and stores. However, there […]
Difference Between Marketing and Merchandising
Marketing vs Merchandising Marketing, merchandising, and sales are three words that are very confusing for the students of MBA and for all those who are starting a retail business. This is because of the many similarities between marketing and merchandising, both of which are tools to achieve higher sales of products and services. Despite […]
Difference Between Market Research and Marketing Research
Market Research vs Marketing Research Market research and marketing research are two similar concepts that are very confusing for those studying marketing. For manufacturers and retailers, market research means getting more knowledge about the target market and customers in a bid to achieve higher sales. Marketing research is a broader term that deals with […]
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