Key Difference – Market Price vs Equilibrium Price The key difference between market price and equilibrium price is that market price is the economic price for which a good or service is offered in the marketplace whereas equilibrium price is the price where demand and supply for a good or service are equal. Market price and […]
Difference Between Customer Retention and Acquisition
Key Difference – Customer Retention vs Acquisition Customer retention and acquisition are two important aspects of relationship marketing that focus on making long-term relationships with customers rather than emphasizing on shorter term goals. The key difference between customer retention and acquisition is that customer retention is the actions taken by companies to ensure that […]
Difference Between MOU and Contract
Key Difference – MOU vs Contract Both MOU and contract are two ways of entering into a form of agreement. Agreements are found in business and personal transactions widely and provide validity and distinct terms under which a specific task is to be completed. The key difference between MOU and contract is that MOU […]
Difference Between Nondisclosure and Confidentiality Agreement
Key Difference – Nondisclosure vs Confidentiality Agreement Nondisclosure and confidentiality agreement are essentially similar with minimal differences; thus, the terms are very often used interchangeably. The key difference between nondisclosure and confidentiality agreement is that a nondisclosure agreement is a document that shares nonpublic and/or proprietary information with another party whereas a confidentiality agreement […]
Difference Between LOI and MOU
Key Difference – LOI vs MOU LOI (Letter of Intent) and MOU (Memorandum of Understanding) are largely similar in nature and are often confused with one another. Thus, it is important to understand the difference between LOI and MOU clearly. Both LOI and MOU are heavily used in transactions of personal and business nature. […]
Difference Between Branding and Positioning
Key Difference – Branding vs Positioning The key difference between branding and positioning is that branding is the process of creating a unique image of the company’s product mainly through brand logos, taglines and advertising strategies whereas positioning is referred to as acquiring a space in the mind of the customer among competitor brands. […]
Difference Between SLA and OLA
Key Difference – SLA vs OLA The key difference between SLA and OLA is that an SLA is a contract between a service provider (supplier) and the end user (customer) that outlines the level of service expected from the service provider whereas an OLA defines the interdependent relationships in support of an SLA. SLA and OLA are very popular and widely used in […]
Difference Between Positioning and Differentiation
Key Difference – Positioning vs Differentiation The key difference between positioning and differentiation is that positioning refers to acquiring a space in the mind of the customer whereas differentiation is a marketing strategy companies use to make their product unique to stand out from competitors. The relationship between positioning and differentiation is that differentiation can be used […]
Difference Between Product Positioning and Brand Positioning
Key Difference – Product Positioning vs Brand Positioning The key difference between product positioning and brand positioning is that product positioning is the process used to determine how to communicate product attributes to the target customers based on customer needs whereas brand positioning refers to the rank the company’s brand possess in relation to […]
Difference Between Analysis and Interpretation of Financial Statements
Key Difference – Analysis vs Interpretation of Financial Statements Financial statements include the income statement, balance sheet, statement of cash flows, and a statement of changes in equity. The information in these statements is analysed and interpreted in order to facilitate decision making. The key difference between analysis and interpretation of financial statements is […]
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