The key difference between transactional marketing and relationship marketing is that transactional marketing refers to short term sales boost, whereas relationship marketing refers to long term customer connection with the business. Transactional and relationship marketing are two popular strategies of marketing in the contemporary business world. Although strategies aligned for both these marketing forms are different, […]
Difference Between Fordism and Post Fordism
The key difference between Fordism and Post Fordism is that Fordism refers to mass production, whereas Post Fordism refers to flexible specialized production. Fordism is the large-scale mass-production methods pioneered by Henry Ford in the early 20th century. In the 1970s, manufacturing underwent a transition from Fordism to Post Fordism. Post Fordism is the theory […]
Difference Between Division of Labour and Specialization
There is no significant difference between division of labour and specialization of labour as these are synonyms. Both these concepts involve dividing the main process into different tasks, assigning each task to individual workers or group of workers. Moreover, the concept of division of labour or specialization is mainly useful in mass production and assembly […]
Difference Between FMEA and DFMEA
The key difference between FMEA and DFMEA is that FMEA is used for products, processes and services in organizations whereas DFMEA is used only for designs of products. There are two types of FMEA (Failure Mode Effects Analysis): DFMEA and PFMEA. DFMEA stands for Design Failure Mode Effects Analysis while PFMEA stands for Process Failure […]
Difference Between PFMEA and DFMEA
The key difference between PFMEA and DFMEA is that PFMEA helps to analyze potential failures of a particular process of a business unit whereas DFMEA helps to analyze potential failures of a design of a product. The method of FMEA (Failure Mode Effects Analysis) helps to identify potential failure modes of a process at operations […]
Difference Between CSF and KPI
The key difference between CSF and KPI is that CSF refers to the causes for success whereas KPI refers to the effects of success. CSF stands for critical success factors while KPI stands for key performance indicators. Both CSF and KPI are quite common concepts in the modern business world and used as tools to […]
Difference Between Servant Leadership and Transformational Leadership
The key difference between servant leadership and transformational leadership is that in servant leadership style, the focus of the leader is on his followers whereas, in transformational leadership, the focus of the leader is towards the organization and organizational objectives. Leadership is not meant only for the top-level; leaders can be found at all levels. […]
Difference Between Customer Loyalty and Customer Retention
The key difference between customer loyalty and customer retention is that customer loyalty is customer’s predisposition to select a brand with resistance to competitors, while customer retention is the process of keeping existing customers. Customer retention and customer loyalty are very important concepts in a marketing strategy. Moreover, both these concepts are helpful to build […]
Difference Between Communication and Mass Communication
The key difference between communication and mass communication is that communication refers to the overall exchange of a message or information whereas mass communication refers to the exchange of a message or information through mass media to a large audience. Communication is the foundation of all social intercourse, and it is the basis of society. […]
Difference Between Brand Loyalty and Customer Loyalty
The key difference between brand loyalty and customer loyalty is that brand loyalty is customer’s attraction to the brand regardless of the price while customer loyalty is the overall spending power of customer and relates to loyalty programs, which save money and provide discounts for the customer. Customer loyalty and brand loyalty are closely related, […]
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