TATA Sky vs SUN Direct
Direct to home TV service has emerged as a very popular medium of home entertainment in the last few years in India. DTH services are being provided by a number of companies of which TATA Sky and SUN Direct are two major players. Though both provide high quality services at affordable prices, there are differences in channel packages and several other features. This article will take a look at these two service providers and try to differentiate between the two.
TATA Sky
It is a joint venture between the TATA group and STAR in which TATA owns 80% and STAR has a 20% stake. It started its services in the country in 2006 and within 5 years has got millions of subscribers. Today it offers over 200 channels that include some HD channels and some interactive ones that have become a distinctive feature of TATA Sky. In 2010 TATA launched India’s first service that allowed viewers to choose the channels they wanted to see thus making the service even more popular. Of the present 30 million DTH subscribers in the country, TATA Sky alone has 7 million.
SUN Direct
This is the latest and youngest DTH service provider in the country but has become very popular with its down to earth prices and attractive features. It boasts of latest technology and provides the option to start with the minimum and later increase the number of channels they want to see. During the recently concluded World Cup of cricket, SUN Direct broadcast all matches in HD without any advertisements that brought thousands of new customers to the company. SUN entered Indian market with a bang being only company that offered installation and subscription at just Rupees 499 when others were asking thousands for the same. Due to its pocket friendly services, SUN soon captured the middle class Indian homes and today has a subscriber base of 6 million customers.
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TATA Sky vs SUN Direct • Of the two DTH service providers, TATA is older having entered the market in 2006. • TATA Sky has got interactive channels • SUN Direct is cheaper than TATA Sky • Both provide HD channels. • TATA is slightly ahead of SUN in terms of total number of subscribers.
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