Key Difference – PDCA vs DMAIC The key difference between PDCA and DMAIC is that PDCA is a repetitive four stage model (Plan, Do, Check, and Act) used to achieve continuous improvement in business process management whereas DMAIC is a data-driven improvement cycle used for improving, enhancing and stabilizing business processes containing 5 stages […]
Difference Between PDCA and PDSA
Key Difference – PDCA vs PDSA PDCA and PDSA are two widely utilized improvement techniques to bring about process improvements. These methods are known as Plan-Do-Check-Act (PDCA) and Plan-Do-Study-Act (PDSA) and are well suited for many improvement projects. PDSA is a development from PDCA and the key difference between PDCA and PDSA is that […]
Difference Between Customer Retention and Acquisition
Key Difference – Customer Retention vs Acquisition Customer retention and acquisition are two important aspects of relationship marketing that focus on making long-term relationships with customers rather than emphasizing on shorter term goals. The key difference between customer retention and acquisition is that customer retention is the actions taken by companies to ensure that […]
Difference Between Branding and Positioning
Key Difference – Branding vs Positioning The key difference between branding and positioning is that branding is the process of creating a unique image of the company’s product mainly through brand logos, taglines and advertising strategies whereas positioning is referred to as acquiring a space in the mind of the customer among competitor brands. […]
Difference Between SLA and OLA
Key Difference – SLA vs OLA The key difference between SLA and OLA is that an SLA is a contract between a service provider (supplier) and the end user (customer) that outlines the level of service expected from the service provider whereas an OLA defines the interdependent relationships in support of an SLA. SLA and OLA are very popular and widely used in […]
Difference Between Positioning and Differentiation
Key Difference – Positioning vs Differentiation The key difference between positioning and differentiation is that positioning refers to acquiring a space in the mind of the customer whereas differentiation is a marketing strategy companies use to make their product unique to stand out from competitors. The relationship between positioning and differentiation is that differentiation can be used […]
Difference Between Product Positioning and Brand Positioning
Key Difference – Product Positioning vs Brand Positioning The key difference between product positioning and brand positioning is that product positioning is the process used to determine how to communicate product attributes to the target customers based on customer needs whereas brand positioning refers to the rank the company’s brand possess in relation to […]
Difference Between Six Sigma and Lean Six Sigma
Key Difference – Six Sigma vs Lean Six Sigma The key difference between Six Sigma and Lean Six Sigma is that Six Sigma is a method in management that provides organizations with necessary tools to improve the competence of business processes whereas Lean Six Sigma is a management philosophy that amalgamates lean concepts with […]
Difference Between Insourcing and Outsourcing
Key Difference – Insourcing vs Outsourcing The key difference between insourcing and outsourcing is that insourcing is assigning a task or a project to a party within the company instead of hiring an outside company whereas outsourcing is the practice of contracting out a task or a project to a third party company. These […]
Difference Between Dashboard and Scorecard
Key Difference – Dashboard vs Scorecard The key difference between dashboard and scoreboard is that dashboard refers to a data visualization tool that consolidates and displays various financial indicators of the business including metrics and numbers on a single screen whereas scorecard is a performance management tool that compares strategic objectives with results obtained. […]
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