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- PPC
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Cost per Thousand Impressions (CPM) is calculated dividing cost by impressions, and multiplying it by 1000, or multiplying CTR by CPC by 1000. This is the formula to calculate CPM:

| CPM =CTR x CPC x 1000 |

If a campaign costs 520€ and has 12.000 impressions, then CPM gets calculated like this:

CPM= | 520€ | x 1000 |

12.000 | ||

CPM=43,33€ |

If a campaign has 2% CTR (2/100 = 0,02) and 0,34€ CPC, then CPM gets calculated this way:

CPM =0,02 x 0,34€ x 1000 |

CPM=6,8€ |

Use our PPC Calculator to automatically calculate CPM and other Google Adwords metrics.

2017-06-20 - Ann Kurian

Can you please explain how to calculate CPM with an example?

2017-07-28 - Andrés Mauricio

Hi, your post is useful for me. Why do you use two ways to get CPM?

2017-08-01 - Daniel Piñero

Hello. Thanks for your answer. I put both ways because you may have different sets of data to get the CPM.